05 Types of Facebook Ads To Use For Growth [2023 Update]

Facebook ads give businesses a competitive advantage, but only if they are used correctly. For a good advertising strategy on Facebook, it is important to know the different types of Facebook ads to grow your genuine audience on Facebook.

Why is it worth using Facebook ads?

In addition to the undeniable effectiveness of Facebook ads, they are also cheaper than other forms of advertising such as Google Ads. Although prices vary depending on the sector and perspective, they are broken down as follows:

• Facebook Ads CPC (cost per click): $0.94
• Google Ads CPC (Cost Per Click): Additional $2.69

Advertising on Facebook is generally cheaper than other social media sites such as YouTube, LinkedIn, and Instagram. While Google offers the largest possible audience, Facebook offers a good balance between a large audience and a low price. They also have robust analytics that enable ad targeting and detailed data and help to gain more Facebook likes.

Are Facebook Ads Effective?

If you’re browsing Facebook, you’ve probably accidentally clicked on an ad without realizing it was one of them. Unlike ads that seem to be forced on you (e.g. ad groups in mobile games or skipped ads on websites/blogs), Facebook has seamlessly integrated ads into your Facebook News Feed.

05 types of Facebook ads

To use Facebook ads successfully, you need to match your target with the right ad formats. Facebook offers many different ad formats to choose from. Once you understand the specifics of each ad, you’ll be well on your way to converting leads into sales using Facebook ads. There are 05 types of Facebook ads:

1. Image advertising

Display ads are the simplest ad format. They contain a single image and can be used in many different ad types, placements, and image sizes.

Display ads are easy to create and can effectively promote your product or service if you use high-quality photos. This ad format is a great all-around choice for virtually any stage of your sales funnel, whether you want to increase brand awareness or increase sales to increase conversions.

While display ads are a very versatile choice, they can also be limiting because you only have one image to convey your message. If you want to demonstrate how your product works or showcase multiple products, single aspect ratios are not the best choice.

Display advertising best practices:

• Pay attention to proportions to avoid stretching or cutting the final product.
• Try to distinguish your images from other content on Facebook.
• Keep your message focused by using only as much text as necessary.

2. Video ads

Facebook video ads are very similar to image ads, the difference is in the content format. Video ads contain videos or animated images, while image ads contain photos or images. You can create video ads on Facebook or promote organic posts with videos.

Video ads are more engaging and more conventional than display ads. More than 1.25 billion people watch videos on the platform every month and spend almost half of their time watching videos on the app. However, video production can also be more complex and expensive.

When you use Facebook video ads, you can choose from different placements and objectives. These settings determine video requirements, including Facebook ad size, aspect ratio, and video duration.

3. Slideshow announcements

Ads use images or videos to create a story. Create your slideshow with a minimum of 3 images or a maximum of 10 photos or videos. Announcements in presentations can help you navigate a complicated flow or simplify a complex process.

As you can see in the example above, ads in presentations appear as videos that move between slides and transitions. Presentation design tools can be a great way to grab attention, even for simple ads.

Slideshow advertising goals:

• Brand awareness
• Local awareness
• Scope
• Movement
• Application installations
• Impegno
• Visual video
• Lead generation
• Conversions

4. Advertisements in stories

Stories ads are immersive, full-screen experiences visible to all Stories users who view them on Facebook, Instagram, Messenger, or WhatsApp. You can create your own stories with videos, images, and even carousels.

Stories offer much more freedom of expression than traditional video or image ads, allowing you to experiment with video effects, emojis, and even augmented reality to impress your viewers.

The Stories format is great for showcasing your brand, but Stories aren’t hosted in Facebook feeds so they’re not a silver bullet for advertisers. Story media requires different formatting than image or video ads. Therefore, you may need to create unique content for Stories alone to improve overall performance. Best practices for story ads:

• Keep your stories moving quickly by switching between different images and videos frequently.
• Use tools such as motion and augmented reality to enhance the visual experience.
• Optimize images and videos for full-screen viewing.

5. Instant Ads

Facebook Instant Experiences (formerly Canvas) are types of full-screen media ads that deliver rich content to your audience. Instant Experiences extend many of the features and capabilities of other types of Facebook ads: users can browse images, watch videos, drag carousels, click on tagged products, and even tilt and pan the ad from different angles.

Instant Experiences are a highly engaging form of Facebook advertising that uses a combination of assets to create an engaging user experience. In many cases, you can use the images and videos you create for other types of Facebook ads and then reuse them in Instant Experiences. This is a great way to get the most out of your creative investment in Facebook ads.

Adore Me used Interactive Experiences to increase the number of people signing up for the brand’s subscription model for its new swimwear line. I leveraged the flexibility and scale of Instant Experience to promote the subscription option with video testimonials and content explaining how the subscription works. The campaign generated 25% more submissions than standard video ads.